CHAPEL HILL - Jennings, the Chapel Hill-based public relations, branding and advertising agency, announced today that the campaign it created for the East Carolina Heart Institute at Pitt County Memorial Hospital was the recipient of three CardioVascular Advertising (CVA) Awards.
 
“We are honored to have won these awards,” said Bob Kochuk, Creative Director.  “We set out to develop advertising that had an authentic quality. I believe we were able to bring the voice of the patient into the campaign, making it a success and earning us this recognition”
 
This was the CVA Awards’ inaugural year.  The program is an exclusive competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising for the specific service lines of cardiology and/or vascular services.
 
Jennings won Gold for Billboard Design and Magazine Ads as well as a Silver Award for their Total Advertising Campaign.  The East Carolina Heart Institute also won a Silver Award for their in-house design of patient education materials. Winning entries were judged by a panel of experts and will be published in Marketing Healthcare Today. 

About the CVA Awards:
 
The CardioVascular Advertising (CVA) Awards is an elite medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world.  The CVA Awards was developed as an annual contest to allow entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising.  The CVA Awards is produced by Marketing Healthcare Today.  For more information please visit: http://www.cvaawards.com/.
 
About Jennings:
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, education, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.