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BioDelivery Sciences Names Al Medwar as Vice President of Marketing
Triangle -

MORRISVILLE -- BioDelivery Sciences International, Inc. has hired Al Medwar as Vice President of Marketing, effective April 16, 2007. Mr. Medwars appointment fills an important role on BDSIs team, and BDSI believes that Mr. Medwars significant experience in pharmaceutical marketing and sales will be a great asset to the company as it moves its pipeline of specialty pharmaceutical products through the clinical development and commercial partnering processes.

As previously announced in January, BDSI plans to release its Phase III efficacy data on its lead product, BEMATM Fentanyl for the treatment of breakthrough cancer pain, this month following the unblinding and subsequent analysis of the data. At the same time BDSI announces these Phase III data results, the company also plans to provide guidance on the timing around the submission of the NDA for BEMATM Fentanyl.

Mr. Medwar joins BDSI from EMD Pharmaceuticals, the U.S. subsidiary of Merck KGaA, where he was head of oncology marketing. Prior to joining EMD, he was Director of Marketing at Triangle Pharmaceuticals, where he managed the strategic and tactical business planning and launch preparation in support of that companys portfolio of antiviral products for HIV and Hepatitis B.

Mr. Medwar also served in various capacities in both sales and marketing at Glaxo Wellcome for nearly 10 years, including Product Manager for Wellbutrin SR. He managed strategic planning and tactical execution for the introduction of Wellbutrin SR and launching the opioid analgesic remifentanil (Ultiva).

Dr. Mark A. Sirgo, President and Chief Executive Officer of BDSI, commented, Significant in Als hiring was his oncology background and launch experience with Ultiva. This experience will complement our BEMATM Fentanyl product, targeting the treatment of breakthrough cancer pain. Additionally, his background in HIV-related pharmaceutical products will be of great value for our Bioral® Amphotericin B product, which has the potential to target infections prevalent in those with compromised immune systems such as patients with HIV disease or AIDS, or patients receiving chemotherapy. Als experience in working in numerous commercial distribution partnerships will also be invaluable as we negotiate potential partnerships for our products such as BEMATM Fentanyl and our second pain product, BEMATMLA. We are pleased to have Al joining BDSI at this important time and look forward to what we expect will be significant contributions.

Mr. Medwar received his B.S. with a concentration in Marketing and Business Management from Cornell University, and earned his M.B.A. with a concentration in Marketing from Bentley Colleges Graduate School of Business.

About BioDelivery Sciences International

BioDelivery Sciences International, Inc. is a specialty pharmaceutical company that is focused on developing innovative products to treat acute conditions such as pain. The company utilizes its owned and licensed patented drug delivery technologies to develop, partner and commercialize, clinically-significant new products using proven therapeutics. BDSIs pain franchise currently consists of two products in development utilizing the companys patented BEMA oral adhesive disc technology: BEMATM Fentanyl, a treatment for breakthrough cancer pain, and BEMATM LA, a second analgesic with a target indication of the treatment of moderate to severe pain. The company is also working with both its BEMATM technology and its patented Bioral® nanocochleate technology on products targeted at other acute treatment opportunities such as insomnia, nausea and vomiting, and infections. The companys headquarters are located in Morrisville, North Carolina and its principal laboratory is located in Newark, New Jersey. For more information please visit www.bdsinternational.com.

Posted on:
Tuesday, April 10, 2007 10:04 PM
 
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